TENFIT is a tennis company. The main goal for this brand was to look stylish and effortless. As a tennis player its important to feel confident and comfortable at the same time. However based on experience there is a ton of brands that are too expensive.
I wanted to create a brand that is affordable yet classy at the same time.
The logo is based on a tennis ball with a tennis racket along with the typography. My goal was to not go too much into details with the racket. I approached it by slowly removing elements and making sure its still recognizable.
The name is a combination of two words which are “tennis” and “fitness”.
