When creating this brand my main focus was simplicity. I tend to struggle with white space. The urge to over design is overwhelming, this was a big challenge for me.
White space can make products look classy and expensive.
The name of the brand are two words combined. Which are “Moo” and “Moustache”. The concept behind the logo is usually when a man with a moustache drinks coffee the milk stays on the top of the upper lip. Causing him to have a milk moustache.
