Lupe Creations is a rebrand of a bakery/cake shop that I did for a client. I wanted to see my approach of the design. My main goal for this project was to bring a calm yet refreshing tone to the brand.
The previous logo had sprinkles however it was too much of them.
Because of that it was did not give the comforting vibe. To keep that element I simplified the amount of sprinkles. Also I kept the color pink however I changed it to a pastel color instead of a hot pink. The reason for this is because my client was known for her homemade pink icing.
